Researchology: From Idea to Publication

We help business school faculty transform research ideas into high-impact, publication-ready insights. We manage every step—research design, programming, data collection, and analysis—so you can focus on thought leadership.The outcome: actionable findings that advance your research agenda and enhance your school's reputation.

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01.

Sample Research Topics

Consumer Behavior:
­ - Consumer response to AI-powered products and services.
­ - Brand loyalty shifts in the subscription economy.
­ - Pricing sensitivity in inflationary environments.
­ - Willingness to pay premiums for sustainable products.
­ - Green innovation: adoption barriers and drivers.
­ - Consumer trust in digital-first vs. traditional brands.
Technology & Innovation:
­ - Technology vendor selection criteria among SMEs.
­ - AI adoption readiness across industries.
Workplace Dynamics:
­ - Employee engagement drivers in the post-pandemic workplace.
­ - Cross-generational workplace collaboration and communication.

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02.

Our Methodological Toolbox

To turn research questions into insights, we apply a wide range of advanced quantitative methodologies, including the following:­ - Advanced Choice Modeling: Choice-Based Conjoint, Adaptive and Menu-Based Conjoint, Volumetric Conjoint, Best-Worst Scaling.
­ - Pricing & Value Perception: Gabor-Granger, Van Westendorp Price Sensitivity Meter (PSM), Behavioral pricing experiments.
­ - Behavioral & Implicit Techniques: Implicit Association Testing (IAT), Behavioral economics experiments.
­ - Segmentation Modeling: Latent Class Analysis (LCA).All studies include rigorous quality controls and statistical validation for academic publication standards

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03.

Fieldwork Capabilities

We conduct primary surveys with consumers and business professionals across a wide range of markets, with strong coverage in North America and Europe. We can target general populations or hard-to-reach decision-makers across industries and sectors to support your research objectives.

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Let’s discuss your research goals…